Lay's - Chinese New Year


Client -- Lay's

Family members celebrate Chinese New Year in a group chat in this star-studded promotion for Lay's potato chips.

The spot was pushed out to millions of WeChat users across China in conjunction with Lay's Chinese New Year campaign for 2016.

If you don't speak Chinese, you may have a hard time understanding what's going on. Just know that all of these celebrities are one big happy family, sharing their excitement for Lays potato chips as they come home for the year of the monkey. 

Agency -- Civilization

Post-Production and Animation -- The Elephant Den, LLC
Director, U.S. Unit -- Jon Truei
Animation Director/Animation -- Dennis Fries
VFX/Compositing -- Tim Hendrix
Color Correction -- Justin Levine
Sound Design -- Bobb Barito
Music -- Jeff Heim

Production Company -- Radical Shanghai
Associate Producer -- Kyum Hoi Koo
Director, Chinese Unit -- Dennis Liu